USDA.com Website Redesign

After researching the usability and layout of the United States Department of Agriculture website we discovered that the current site is overcrowded and hard for users to understand. We strived to redesign the website to relieve stress of the users when trying to find what they are searching for. Through research and organization such as card sorting, persona studies, and heuristic evaluations we were able to upgrade the website into a tool that users from all walks of life can easily access and maneuver.

Group Members: Andi Ives, Haley Knapp, Kaylin Price

Empathy Map

Feature Prioritization Matrix

User Persona

Style Guide

USDA.com Before

USDA.com After

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